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The simplest rule: choose frames that contrast with the shape of your face, and match the frame size to your features.

Frames by face shape

Face shape How to tell Frames that suit
Round Similar width and length, soft curves Rectangle, square and browline frames add definition
Square Strong jaw, broad forehead Round, oval and cat-eye frames soften angles
Oval Longer than wide, balanced proportions Most shapes work; try bold geometric or square frames
Heart Wider forehead, narrow chin Light oval or round frames, or bottom-heavy styles
Diamond Narrow forehead and jaw, wide cheekbones Cat-eye, browline and oval frames

Getting the size right

Look inside the arm of glasses that fit you well. You will usually see three numbers, such as 52-18-140: lens width, bridge width and temple (arm) length in millimetres. Choose Specsly frames within 2 to 3 mm of those numbers. Each product page lists all three.